RIGHT TO RUN

In collaboration with On Running and Ozu Was Right, as creative director, I shaped the cinematic essence of the "Right to Run" film featuring 48 for Change. Amid the upheaval of 2020, heightened by the pandemic and tragic cases like George Floyd, Breonna Taylor, and Ahmaud Arbery, we channeled Justin's mission to make running inclusive, weaving his journey of building the grassroots community of 48 For Change into a visual tapestry of connection and hope. Through interviews and stylized portraits, we unveiled the origins of 48 for Change, grounding viewers in Justin's perspective. This film stands as a testament to the power of mutual support and resilience in the face of racial injustice, reminding us that transformative journeys start with a single step.

directed by Eileen Yoon & grace zhang

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NIKE TALKING TRASH EP 2