AIRMAX DAY 2021
For airmax day 2021 I collaborated directly with the Nike NYC creative team to concept, develop and co-direct an experimental public access channel broadcasting content centered around women. We featured a range of different women, not relying on a traditional or monolithic idea of what womanhood is. We highlighted the women who are innovators of community in NYC. The sneaker community around the globe recognizes New York City and its potential to move the needle forward on culture. We employed a creative approach to capturing the city's dynamic energy and textures. These layers positioned not only the women of NYC but the city itself as the leader of all things inclusive and hyper-creative.
